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Blogs and Articles
What Mattel’s Content Teaches Us About Reusing Digital Assets
The blog delves into the power of content reuse, referring to Mattel’s recent strategy of revitalizing their old toy lines from over four decades ago. The article highlights Mattel’s clever use of existing content and tapping into the power of nostalgia to resonate with diverse audience segments. It showcases the broader concept of content reuse, where stored digital assets become a strategic resource for building brand engagement with established and new consumers.
Sustainable Green Data Centers: How to Build Green IT Infrastructures
The rapid growth of enterprise data centers in India has led to an increasing focus on the concept of green data centers. Many businesses are now opting for alternative energy solutions for their data
Webinars
AI-Ready Data Centers: Powering Future-Ready Businesses
SPEAKERS: Shipra Malhotra, Managing Editor, ISMG (Moderator)Gitesh Mahajan, Business Head, Data Center Services, Sify Technologies Ltd.Gautam Bakhru, Vice President, LOB Head Data Center Services, Sif
AI-Ready Data Centers: Powering The Future-Ready BFSI
SPEAKERS: Shipra Malhotra, Managing Editor, ISMG (Moderator)Girish Dhavale, CTO – Data Center Services, Sify Technologies Ltd.Gitesh Mahajan, Business Head, Data Center Services, Sify Technologies Ltd
AI-Ready Data Centers: Powering Future Innovations For Media & IT/ITeS Industries
SPEAKERS: Shipra Malhotra, Managing Editor, ISMG (Moderator)Gitesh Mahajan, Business Head, Data Center Services, Sify Technologies Ltd.Prashant Anthony Pereira, Vice President, Data Center Services, S
AI-Ready Data Centers: Modernizing Manufacturing To Drive Innovation & Optimize Costs
SPEAKERS: Shipra Malhotra, Managing Editor, ISMG (Moderator)Girish Dhavale, CTO – Data Center Services, Sify Technologies Ltd.Gautam Bakhru, Vice President, LOB Head Data Center Services, Sify Technol
