Category "Blog"

As a nonprofit professional, you’re constantly seeking ways to maximise productivity and efficiency to further your mission.

The blog delves into the power of content reuse, referring to Mattel’s recent strategy of revitalizing their old toy lines from over four decades ago. The article highlights Mattel’s clever use of existing content and tapping into the power of nostalgia to resonate with diverse audience segments. It showcases the broader concept of content reuse, where stored digital assets become a strategic resource for building brand engagement with established and new consumers.

Your DAM can feel like an overwhelming tool to report on. Everyone wants something different from it. Learn more.

Let’s face it—traditional DAM software isn’t built with the needs of today’s modern marketing teams in mind.

Credits: Published by our strategic partner Tenovos.

Searching for the right digital asset management system (DAM) for video can feel like stumbling around in the dark. The time spent gathering requirements, researching applications, and reaching out to platforms can leave you more confused than before you began.

What should you actually be looking for in a DAM for video? Is a DAM even the right tool for managing your media? How can you ensure your video assets are stored and managed in a way that will optimize their usability across multiple channels and partners?

We’ll be the first to admit, there is no DAM that’s going to replace your media asset management (MAM) system for video production (though when it comes to the final asset, we’ve got you covered). But if you’re looking for instant video playback, automated metadata, and shareable portals and collections for your external partners, you’re in the right place.

In this article, we’ll set expectations for what features you should be looking for in a DAM for video assets. Make note of which features touch on your organization’s needs—it should become increasingly clear whether a DAM is right for you. Once we cover the basics, we’ll highlight why there’s so much opportunity in the future of DAM video functionality.

DAMs are made to manage your pre-distribution video assets

DAMs are ideal for managing completed video assets. The sweet spot for uploading videos to DAMs is after post-production and before marketing distribution. In this space, DAMs are essential for tracking asset usage, adding helpful metadata, and sharing assets across global teams. The best DAMs offer a suite of features that support the video’s lifecycle after publishing. But overall, you should expect most of the same functionality in DAMs for video as managing print or web assets.

Six DAM for video features you need

There is an overwhelming number of options for DAMs, each offering its own suite of features. But what do you actually need to ensure you’re getting the best DAM for video? Below is a list of the essential features every DAM should have if you’re managing video assets.

• Interoperability with existing video software
  Since one platform can’t solve all your video needs, you should be looking for a DAM that seamlessly connects to your current video production or management software. Creating video is notoriously complex, but managing video in DAM shouldn’t be.Look for a DAM that integrates your existing applications and repositories to maintain the integrity of content and data when transferring video between systems. Just because assets move, doesn’t mean you should experience any data loss or lack of transparency. Good DAMs for video will connect using updated APIs with creative suites, product information management systems (PIMs), content delivery networks (CDNs), and content management systems (CMSs).
• Instant global video management
  World-class enterprise DAMs have no excuse for slow video playback speeds or a lack of video thumbnails. Many DAM platforms have implemented built-in CDNs to ensure you can play, share, download, and publish videos with little lag.Your DAM should be built on cloud-based architecture that allows for uninterrupted global access to the platform for all users. This ensures your DAM is regularly updated with new video functionality without impacting your workflows or security.
• Review and workflow management
  The best DAMs for video should be able to streamline the creative review and proofing process. Look for a DAM that can ingest your video assets and pull them into automated review workflows.Using your DAM for reviews, annotations, and approvals will enhance productivity and keep your projects on track. This saves you time and money on third-party software and endless email threads. Internal and external teams get real-time visibility and notifications, ensuring everyone is in sync and aware as your video assets are approved.
• AI or automated tagging and metadata creation
  AI and machine learning are phenomenally helpful when it comes to managing video assets. DAMs using AI offer features like auto-tagging and automatic speech-to-text transcripts in multiple languages. Instead of searching for a specific video in endless folders, it only takes a few clicks to discover and share subtitled videos.In fact, machine learning can automatically scan video assets and assign tags related to the products, people, and objects within your videos. Supplement that metadata by integrating your product information management (PIM) system to improve insights and discovery. All this data makes searching and managing video assets a breeze.
• Role-based interfaces, collections, and portals
  When choosing a DAM for video assets, personalizing each user’s experience—whether through role-based interfaces, branded portals, or sharable collections—helps you access and share your videos without interruption. Ensure any DAM you choose allows you to create secure, branded portals without worrying about size limits or other technical restrictions.Similarly, many DAMs have ‘collections’ or role-based features which ensure only the right teams, partners, and agencies view and edit certain content. With a combination of role-based dashboards, portals, and collections, you can ensure all rights management and intellectual property rules are dynamically adhered to and everyone has the videos they need.
• Customizable and scalable rights and security
  Last but certainly not least, your videos need to be secure and easily shareable with those who need them. As opposed to MAMs, which may only host up to 20 users, DAMs can host thousands of users signing in from anywhere in the world. If you’re looking for a DAM with scalable features, prioritize platforms with clear and customizable controls—you should be able to edit rights and access based on campaigns, teams, brands, geographies, and more. It’s also wise to explore if your DAM can automate security and rights notifications, so you can get alerted if licenses are about to expire or need renewal.Additionally, check if your DAM tracks how your content is being shared and by who. Good DAMs will have alert features that trigger users to when there are spikes in usage or unusual behavior.

What is the future of DAM for video assets?

In the future, DAM features will evolve to do even more. We’re already seeing features like AI-assisted subtitles and dynamic resizing for social channels. More innovators in the DAM space are tracking video watch data in DAM—feeding that data back into the asset lifecycle to create a closed loop of continual content improvement.

In the end, if these six features address your organization’s needs, a DAM might be right for you. Features like interoperability, workflow management, rights management, and instant global playback will set you up for DAM for video success. Don’t forget to add them to your wishlist!

After all, a journey of a thousand miles begins with a single step. Your adventure awaits.

Want to know what types of data your DAM should be providing? Reach us at marketing@sifycorp.com

Written by Michael Waldron, CMO, Tenovos

 

Credits: Published by our strategic partner Tenovos.

If you’re launching a digital asset management system (DAM), you know that technology isn’t your only challenge—sometimes people are. You can have the best DAM in the industry and processes to match, but if your users don’t adhere to naming conventions or don’t categorize assets correctly, the project can devolve into a DAM quagmire. So, how do you get all the users of your DAM—from designers and partners to agencies and entire teams—to come along on your DAM adventure from the start? Your journey will involve mapping out your terrain, building your guild of allies, consulting your DAM wizards, and choosing the path to your DAM legacy.

This article will be your definitive guide to DAM adoption from the beginning. We’ll explain the process of getting users involved in selecting and rolling out your DAM, as well as the strategies you can use to ensure widespread adoption and ongoing equilibrium.

If you already have a DAM, the steps below are perfect for rethinking your adoption strategy. It’s easy for users to fall off the adoption wagon, so your strategies should be evolving to keep up. You’ll determine where to improve your engagement with your users, strengthen your desired norms, and encourage better user behaviors. From mapping out your DAM journey to setting yourself up for a legacy of success—let’s talk about how to achieve optimal DAM adoption.

1. Map out the terrain—user influence and resistance

The (not so secret) secret to DAM adoption is identifying and engaging your stakeholders early in the process. For those without a DAM (or replacing your existing DAM), it means prioritizing the needs of those who will use the DAM inside and outside your organization.

Start with a stakeholder mapping exercise—sit down and brainstorm everyone who will be using your DAM or involved in the success of implementing it. Write each name on a sticky note—from the illustrators uploading new assets, to the IT manager who will deal with support tickets. Then sort those stakeholders into quadrants:

This exercise will help you determine which stakeholders should focus your energy and support on throughout the DAM adoption process.

It’s also important to conduct resistance planning. To manage resistance, you should brainstorm all the potential reasons your stakeholders might resist your new DAM—make a thoughtful, comprehensive list. Executives may lack awareness of why a change is needed. Creative teams may fear the unknown that comes along with this change. IT may resist because they anticipate a lack of support once the DAM is implemented. In this stage, you should consider your users’ concerns carefully, making note of potential blockages will help you gather their feedback and develop a communications plan that effectively addresses their concerns.

For organizations that have already implemented their DAM, it’s never too late to map your stakeholders and consider their needs. Resistance can happen at any point in the journey. Investigate how your DAM is performing with a survey, DAM usage data, or user interviews at regular intervals. You may not be able to implement a new system, but it’s never too late to revisit your users’ needs and consider why they may be resisting your processes.

2. Build your guild—recruit your DAMbassadors

After you’ve determined which users have the most influence and interest in your DAM, you should identify who among them could be your allies. Who is likely to adopt new norms quickly? Who can assist you and offer insight into team morale? Who is most invested in the DAM planning process and its success?

Determine who among your internal (and even external partners) would be willing to offer ongoing feedback and engage with the DAM process. These are your DAMbassadors and they will help you disseminate information, encourage excitement in your engagement campaigns, and uphold the norms and processes you’ll put in place.

Recruiting them could be as easy as taking the ‘high interest/high influence’ users from your stakeholder mapping and asking if they’d be interested in taking on an advisory role. It could be for a limited time as the DAM is selected and implemented, or if your DAM is already in place, you could ask them to give feedback on an ad hoc basis. Consider incentivizing this role—people are more likely to feel appreciated if they gain something from their insights. Bonus points if some of your champions are executive-level leaders—their buy-in will be important to secure budget and support across the organization.

3. Consult your wizards—plan your processes and collect feedback

It’s never too early to start thinking about governance, or how your DAM will be managed. As a part of governance, you must define processes related to users, assets, metadata, and uploads.

You will need to answer questions like:

• Will assets be uploaded manually through the DAM, via an integration, or both?
• Are you managing web assets? Video assets? Something else? How does that change your DAM needs?
• What are your file naming conventions? And where are these documented, and how are they communicated and enforced?
• Which users/groups will be permitted to edit metadata?
• Who will be responsible for archiving and expiring files?
• Who will provide DAM access to external users? Who will be responsible for training them?
• What are the different levels of access/permissions for different users and groups? How will access change if the users are external agencies, vendors, or retail partners?

Building and documenting these norms early on allows you to run them by your DAMbassadors and important stakeholders to ensure you’re considering complex user or asset challenges that may come up when choosing, implementing, or managing your DAM.

And remember that feedback shouldn’t stop at the planning stage or after you’ve implemented your DAM—continue seeking ongoing feedback from your internal stakeholders and external DAM users. Nothing halts adoption more than users feeling like their feedback and suggestions don’t matter. Consider how you can collect feedback throughout the DAM process and follow up if user feedback influenced a decision—this builds their trust.

4. Pick your path—select the best DAM for your needs

Once you’ve determined your DAMbassadors, your unique governance idiosyncrasies, and sought the feedback of your internal and external users, you’ll be ready to select your DAM.

Picking the right DAM can often feel endlessly complicated—the time spent gathering requirements, researching applications, and reaching out to platforms can leave you feeling exhausted by the options. Narrow your focus on the top features that your organization cannot function without—based on your stakeholder feedback, of course. If you’ve done Steps 1-3 thoroughly, your organization’s ideal DAM should check off all your most important boxes.

If you’ve made your case to your executive-level leadership, done your research, and considered user feedback, your choice of DAM should set you up for the ideal user adoption scenario.

5. The rallying cry—develop and execute a communications plan

Communication plans can make or break DAM implementation. A clear comms plan will ensure everyone knows how the DAM will help them achieve their goals (i.e. what they can expect from the DAM) and how they’re involved in the implementation and management of the DAM (i.e. what’s expected of users). Use face-to-face meetings, town halls, forums, and Q&A sessions to communicate with stakeholders.

The key message is simple: If the DAM works as intended and users adopt it as directed, everyone’s lives become easier. This plan defines the philosophy of the DAM, how it will be used, and how success will be measured for all users. It should include a timeline for implementation and onboarding and where users can go for ongoing DAM best practices, support, and training. You may choose to include how your organization plans to work with the DAM vendor and how the transition from the current asset system to the DAM will take place. The more clear and thoughtful your comms plan is, the more likely you’ll be to reduce friction post-launch and improve adoption.

6. Create a legacy—make onboarding and ongoing training impossible to ignore

Your DAM adventure has begun. It’s filled to the brim with users accessing your DAM for many reasons—approval workflows, sharing assets, archiving past campaigns. How do you manage to keep all those users following your carefully curated governance rules and norms? You create onboarding and training tools that are tailored-made to teach. Here are 3 DAM onboarding and training ideas to keep your journey of asset management smooth:

• Launch a frequently asked questions (FAQ) video series in your DAM
  Take a page out of Webflow University’s book and make a library of quick videos to onboard users, answer common questions, and reiterate helpful governance norms. Host your FAQ library in your DAM and link its location to the dashboard of every user. Each video can be casual and even funny—the point is to make learning and relearning DAM conventions accessible and impossible to ignore.
• Create a DAM help desk
  Sometimes users don’t know where to get their questions answered. Creating a DAM help desk, either in person or virtually, gives them a predetermined window to come to you with questions and feedback on the DAM. Have your DAM managers, IT staff, or DAMbassadors cycle through ‘office hours’—they can be on standby until a user reaches out with a question. This also works great asynchronously as a Slack or Teams channel.
• Build a governance document
  Remember the governance planning you did in Step 3? Consider creating a governance resource that users can refer back to. Create an artfully designed landing page—an internal search engine that points people to common solutions to their problems. Give clear guidance on how to use common metadata terms, manage metadata, and upload assets. Include anything else that users may forget or make mistakes from time to time.

You may notice that this resource and your video FAQ library will have some overlap—it’s important to have resources available in multiple formats and places. The more accessible, interesting, and valuable this information is, the more likely your users are to adopt it.

Your DAM adoption journey begins with a single step

User adoption is the single defining characteristic of a successful DAM implementation. Are your users accessing the DAM as intended? Is it working for them as intended? In your DAM adventure, user adoption is an ongoing process—a never-ending story. But, if you can map out your desired digital asset system, bring along the right users to see it through, plan and communicate your processes, and keep people engaged—widespread adoption is possible.

For organizations with entrenched DAMs (and tired DAM managers), it’s never too late to address user adoption. There’s always the opportunity to seek feedback on how to improve your DAM processes, make training easier to access, or develop a comms plan that revitalizes users’ desire to make the DAM better.

After all, a journey of a thousand miles begins with a single step. Your adventure awaits.

Want to know what types of data your DAM should be providing? Reach us at marketing@sifycorp.com

Written by Michael Waldron, CMO, Tenovos

 

Credits: Published by our strategic partner Tenovos.

We live in a data-driven age, where information is the key to unlocking value.

To make decisions with data, we depend upon metrics. But metrics can be a double-edged sword: choose them wisely, and you can zoom in on growth-accelerating insights. All too often, though, we choose our metrics based on what we usually measure or can measure with our existing tools — not what we should be measuring, or would choose to measure in an ideal world.

One of the biggest offenders in the Digital Asset Management (DAM) universe? Return on Investment, or ROI.

How ROI Gets It Wrong

The theory goes like this: implementing a new DAM system costs time and money. Since your company is in the business of making more than it spends, it’s important to make projections of how much your DAM will save and how much additional revenue it can generate. So you make some educated guesses to sell stakeholders on a DAM project, and try to piece together what the DAM helped with later on.

It’s that last piece that often fails to hit the mark. While it’s easy to know what was spent on a DAM project, it’s a lot harder to find where and how it made a difference. Moreover, the ROI calculation can only prove one thing: whether the DAM project saved money or not. That’s a good start, but … what’s the real purpose of a DAM?

Return On Asset (ROA): A Smarter Metric for a Smarter Era

With Sify DAM platform, we’ve got an answer that goes beyond ROI, to give you more in-depth answers that help you determine strategies and understand your customers, all while illuminating the true value of our platform.

It’s called ROA: Return on Asset.

When you use the Tenovos platform to find the connective tissue that turns your assets into stories, each of those assets can be seen in a new, value-driven light. When you maximize the return on your assets, you maximize your return on investment, too — now with additional insights that enable your growth goals.

With Sify DAM, you can find underperforming and overperforming assets when they’re still in active use to tell stories better and achieve a higher ROA. Dig through the buried treasure of campaigns past with AI-augmented DAM to find what stories resonated with your buyer and how to make lightning strike twice.

Improve ROA for Storytelling Success

The story of digital assets in the 21st century has been one of meteoric growth. More assets are being produced than ever before, with ever-expanding file sizes and project costs. Video strategy is now mission-critical to digital marketing, but producing videos can cost far more per asset than photography or written work.

As budgets tighten and the world braces for more uncertainty, one thing is for sure: the era of throwing assets at the wall and seeing what sticks is over. It’s time to get smart. Enterprises need to know what’s likely to work (and what isn’t) before the project budget is spent and the campaign gets a postmortem.

As your teams all over the world create assets for their individual campaigns, the Tenovos platform illuminates what’s working, including suggestions that connect and unify your story across business units and geographies.

These kinds of connections — created using the same types of technology that power AI recommendation tools from heavy hitters like YouTube and Netflix — are the DAM and the missing link between your current asset management tactics and a unified storytelling strategy.

The Bottom Line: Getting the Return that Matters

The real mark of a good metric is that improving it has a “rising tide” effect: as it rises, it lifts up other metrics that are also good signifiers that your business is doing well.

When it comes to DAM implementations, ROI just isn’t enough. You can raise ROI on a DAM project by decreasing headcount, or by reusing assets, but those cost savings don’t necessarily translate into continued growth.

It’s a metric that is limited in value to ensure that you didn’t lose money — which is why, at the end of the day, most ROI is really all about CYA.

ROA goes further, without losing anything: you can still calculate the value of your DAM implementation, now with a granularity that allows you to iterate and improve on every aspect of your storytelling operation.

In today’s hyper-connected and fast-paced global marketplace, connectivity is the lifeblood needed to keep businesses running smoothly. Enterprise, small or large, need reliable and fast communication networks to work and grow.

Organizations are given access to a communication network that is entirely dependable, quick, flexible, and cost effective due to MPLS and its “labelling protocol” Businesses are considering shifting to MPLS networks due to the clear advantages of MPLS connectivity, However, choosing an MPLS service provider can be time-consuming and complicated given the industry’s diverse offerings and management methods.

There are criteria that needs to be taken into consideration while evaluating the various telecom service providers to choose the most suitable solution for your businesses.

The first element that businesses need to check is the network coverage offered by the service provider. It is critical to confirm that the network carrier’s service area includes all your targeted locations, and if global connectivity is required, the network service can provide reliable international coverage. Therefore, latency, jitter, resilience, and cost of the MPLS network are all directly impacted by the service providers’ reach and coverage.

The second criteria is to consider the Network Project Management and Monitoring, because complex networks require constant management to run smoothly. Proactive management can result in reduced expense, fewer outages, and enhanced security. Therefore, the specifics of pricing and the range of services offered under the heading of network management and monitoring services must be understood by businesses.

In order to free up IT employees, it is also crucial to check whether the service provider monitors the entire network and provides managed services.

The third criteria to be mindful about while choosing an MPLS service provider is their Network Security. Security capabilities of the MPLS service provider need to be scrutinized closely. Businesses need to ensure that service providers can support and monitor the entire network closely and provide access to a dedicated security infrastructure, including experienced NOC engineers to ensure guaranteed uptime.

Another sure-fire way to assess the capabilities of the service provider is to check the SLAs (Service Level Agreements) offered. While experienced service providers with tested capabilities are usually willing to back their services with SLAs, it pays off to compare SLAs of several MPLS network providers. It is also helpful to look at their existing clients and check references to evaluate their performance.

Subsequent to comparing SLA’s, it is important for businesses to assess, evaluate and understand the Class of Service (CoSs) and Quality of Service (QoS) offered by the carrier. The Quality of Service (QoS) is impacted by the carrier’s consolidation and prioritisation decisions for different traffic categories. These standards must comply with the requirements of your business, and the contract with the service provider must specifically describe and list these service commitments.

While the mentioned points form a base to shortlist the right MPLS network provider, other factors such as routing protocols, staff expertise, 3rd party partnerships, network architecture and future scalability capabilities must also essentially be a part of the decision making process.

Despite the fact that cost is a major consideration in any business decision, your company’s long-term objectives and alignment with current and future needs should ultimately take precedence. After all, your MPLS Network will form the backbone of your business while looking at it from a wider perspective.

 

– An article by Prashant Pimpalekar, covered by Enterprise World

SAP has ramped up a bulk of its resources, innovations and R&D investments to transition SAP Business Suite/ERP customers (i.e. on SAP ECC6.0) to SAP S/4 HANA on Cloud. The campaign it launched worldwide (“Rise with SAP”) has been well-received by its customers and prospects.

While SAP has provided multiple choices for the said transition, it has created some confusion in customers’ minds. Rise with SAP but how? Which way to go? What is the best option suited for my organization?

Instead of directly telling the options available under Rise with SAP (deployment models for S/4 HANA Cloud), this article takes a customer-centric view and provides multiple scenarios of SAP customers/prospects and recommendations for the best-fit possible.

• Yours is a startup raring to go. You want an ERP software which will provide a rich functionality of all the key business processes (right from procure to pay, order to cash, record to report, hire to retire etc.) seamlessly integrated, can accommodate the scorching business growth, would be Cloud-based (and so scalable) with subscription-based pricing giving SLA-bound performance with lowest possible TCO (Total Cost of Ownership). And all this in record time, ready to run! In this case, SAP S/4 HANA Cloud (Public Edition) could be the best option.
• Or, you head a lean organization with SAP ERP ECC6.0 implemented (or you could be on a lower version of S/4 HANA, say 1503, on-premise), say, 6 to 8 years ago. In that long period, your SAP system has been customized on many instances to meet the business requirements on an ad-hoc basis. Due to various reasons, master data quality has not been up to the mark. Customizations done years ago seem to be no more relevant in the changed business scenario of today. Overall, the SAP deployment satisfaction index is not high. Given a chance, you would like to discard the chaotic system and start afresh on a blank slate. But while doing it, you don’t want to lose the rich functionality of integrated and reliable business processes and the comfort of SAP users. Keeping in tune with the changing times, you want to avail the elasticity of Cloud, want to see greenfield Implementation of SAP S/4 HANA in record time with a competitive budget. In this case, SAP S/4 HANA (Public Edition) could be the best option.
• Or, yours is a big organization with SAP ERP ECC6.0 implemented, say, more than a decade ago. Most of the key business processes have been mapped and are being used across many plants, branches spread across the country (or even across many nations). Mirroring the business, the business processes are complex and due customization has been done to cater to local/country-specific requirements. You have maintained relatively high data hygiene in the SAP system and the SAP deployment satisfaction index is pretty good. You can’t afford to lose all that and so can’t think of any greenfield implementation. Your organization also puts much more emphasis on security and so want to go for single-tenant tenancy on Cloud. In that case, Brownfield migration to SAP S/4 HANA Cloud (Private edition with Hyperscaler) could be the best solution. The SAP system/servers could be hosted on one of the hyper-scalers like AWS, MS-Azure or GCP (Google Cloud Platform).

*Brownfield migration- Here you are getting SAP master data, transactions, configured business processes, RICEF objects, balances from SAP ECC6.0 into S/4 HANA (whichever is the target version). No need to create them from scratch (or upload them via batch programs). It also gives you an opportunity to configure new business processes, rectify some old processes, add any enhancements etc. if you perceive a need.

• Or you are a CXO of a very large organization using SAP ERP ECC6.0 say, since more than a decade. Most of the key business processes have been mapped and are being used across many plants, branches spread across the country (or even across many nations). Mirroring the business, the business processes are fairly complex and due customization has been done to cater to local/country-specific requirements. You have maintained relatively high data hygiene in the SAP system and the SAP deployment satisfaction index is pretty good. You can’t afford to lose all that and so can’t think of any greenfield implementation. Besides, your organization works in a highly regulated environment (federal/state/local regulations) like life Sciences / Utility / BFSI putting heavy emphasis on various compliances. So besides opting for single-tenant tenancy on Cloud, you also want the SAP system/servers residing on a designated private data center (like HP, Dell, Lenovo). In that case, Brownfield migration to SAP S/4 HANA Cloud (Private edition – Customer data center) could be the best solution.

Following table captures the essence of above explanation along with some important data points (which could not be covered earlier) which should assist in your decision-making process of S/4 HANA migration.

RISE with SAP Deployment Models for S/4 HANA Cloud –

Conclusion –

Scenarios explained above need to be taken with a pinch of salt. It is highly possible that even a large organization may discard their current SAP system and may go for greenfield implementation, or a unicorn startup may go for Private edition (Hyperscaler). It all depends on N parameters (some of which are discussed above), budget, timeline expectations etc. So, while there is no one-size-fits-all nor is any solution right or wrong, this article should assist the CXOs in deciding which way to go for SAP S/4 HANA migration.

Check out the full feature here

In today’s hyper-connected world, a stable and efficient Wi-Fi network is essential for enterprises to operate seamlessly. A robust and dependable Wi-Fi network is the foundation of success for any thriving business, facilitating seamless employee communication and offering a platform for engaging with customers.

Managed Wi-Fi providers offer a range of services, designed to make your Wi-Fi network hassle-free and optimized for performance. But how to choose the right managed Wi-Fi provider? In this article, we will explore the key factors you must evaluate when making this decision.

Understanding your core requirements

Before beginning your search for a managed Wi-Fi provider, it is crucial to understand your core requirements. It might depend on your business type, size, number of devices connecting to network, bandwidth & coverage needs, security demands, compliance, and more. Here is a list of essential features and services your potential managed Wi-Fi provider must offer.

1. Performance
   

   The foundation of successful business operations is a stable and high-performance Wi-Fi network. When evaluating managed Wi-Fi providers, prioritize reliability and speed. Downtime or slow connectivity can disrupt operations and negatively impact potential lead interactions. Ensure the provider can offer Service Level Agreements (SLAs) with guaranteed uptime and performance levels that meet your business needs.

2. Scalability
   

   One of the most critical considerations when choosing a managed Wi-Fi provider is scalability. Your network needs may change over time as your business grows or usage patterns evolve. Look out for a partner that can accommodate scaling up or down without significant disruptions. Ask potential providers about their scalability options and whether they can adapt to your future requirements.

3. Reliability and Redundancy
   

   A reliable Wi-Fi network is a non-negotiable requirement for businesses. Downtime can lead to lost revenue, frustrated customers, and decreased productivity. When evaluating managed Wi-Fi providers, inquire about their network reliability and redundancy measures. Look for providers with a track record of minimal downtime and robust failover solutions to ensure uninterrupted service.

4. Security
   

   Cybersecurity threats are constantly evolving, and your network must be protected from potential breaches and attacks. Make sure your provider offers robust security measures such as firewall protection, intrusion detection, and encryption. Additionally, inquire about their approach to security updates and patches to stay ahead of emerging threats.

5. Quality of Service (QoS)
   

   Different devices on your network may require varying levels of bandwidth and priority. For example, video conferencing and voice-over-IP (VoIP) calls demand low latency and consistent bandwidth. A managed Wi-Fi provider that offers Quality of Service (QoS) allows you to prioritize traffic according to your needs, ensuring a seamless user experience for critical applications.

6. Network Management and Monitoring
   

   Effective management and monitoring are essential for maintaining a healthy Wi-Fi network. Your managed Wi-Fi provider should offer robust tools and platforms that allows you to monitor network performance, troubleshoot issues, and make necessary adjustments. Look for providers that provide real-time visibility into your network’s status and offer proactive support to address potential problems before they impact users.

7. Support and Service Level Agreements (SLAs)
   

   Consider the level of support your managed Wi-Fi provider offers. What are their service level agreements (SLAs)? Do they provide 24/7 customer support? Can they respond quickly to network issues? Clear communication and reliable support are crucial, especially during network emergencies. Ensure that provider support offerings align with your business needs and expectations.

8. Cost and Pricing Structure
   

   Cost is undoubtedly a significant factor when choosing a managed Wi-Fi provider. Some providers might charge based on the number of devices connected, while others may have data usage-based pricing. Make sure you are aware of any potential hidden fees or overage charges and choose a pricing model that aligns with your usage patterns.

9. Compatibility and Integration
   

   Consider your existing technology infrastructure when selecting a managed Wi-Fi provider. Will the provider’s solution seamlessly integrate with your current systems, such as point-of-sale (POS) systems, security cameras, or other IoT devices? Compatibility and integration capabilities can significantly impact the efficiency and effectiveness of your network.

10. Reputation and Reviews

    Finally, research the reputation and customer reviews of potential managed Wi-Fi providers. Online reviews and testimonials from current clients can provide valuable insights into a provider’s performance, customer service, and overall satisfaction. Additionally, inquire about case studies or references to gain a deeper understanding of how the provider has helped businesses similar to yours.

Sify Edge Connect: One-stop Solution for your Managed Wi-Fi needs

Sify Edge Connect is a comprehensive suite of services involving Edge connect Advisory and Implementation services combined with wireless management and intelligent edge analytics. It is a fully managed secure wireless platform that integrates IT, OT, and people. Edge Connect offers a seamless expansion of its core services to edge devices while delivering centralized management for streamlined operations, infrastructure near the end-user for reduced latency, and expert management of policies for data protection.

A few salient features of Sify’s Edge Connect are:

• Cloud-based centralized management platform
• Controlled Internet access to guest users with GIS mapping
• Highly scalable and resilient
• Pan India deployment & support
• Service-based model with end-to-end ownership

Wrapping Up!

Choosing the right managed Wi-Fi provider is crucial decision that can impact your business efficiency, security, and customer satisfaction. By carefully understanding above factors, you can make an informed choice that aligns with your specific needs and goals. A well-chosen managed Wi-Fi provider will ensure a reliable wireless network and empowers you to focus on what matters most while growing your business and serving your customers.

Boost your network edge for all-round digital transformation with Sify’s Edge Connect now!